#5 How to find your online competitors and win market share
Josh Campbell • October 6, 2022
If you could know what your competitors are doing online and find out their online strategy, would that help you in your go-to-market strategy?
If you have a business with no online presence, but your competitors are winning market share with an online presence, would you want to have a peak under the hood at their activities?
Thankfully, this is now possible through a solution called
SimilarWeb.
Here you can simply type in your competitors web address and view they web traffic data and seo statistic data.
Or, if you are trying to discover who you competitors are, you can enter your web address, and SimilarWeb will give you look-a-like websites that are close to yours.
The most useful feature I have found are:
- Geolocation breakdown of web traffic by percentage.
For example, knowing that 30% of your web traffic is coming from EU countries might mean you pursue more favourable shipping options for your international customers. - Competitor Keywords SEO overview:
You can view which keywords your competitors are using to rank on search engine result pages. This can help you improve your online ads strategy.
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