Wise Intelligence Blog

#12 How to write the perfect resume and cover letter

josh@wiseintelligence.com.au (Josh Campbell) — Tue, 18 Oct 2022 04:45:00 GMT

Stand out and win the attention of your hiring team.

Even though we are in tough economic times, there is still opportunities that can be taken advantage of. Particularly the value you bring to the labour market. If you are applying for jobs and going through the recruitment process at the moment, some ideas below could help. The main thing is gaining enough attention from the individuals involved from the hiring organisation. Such that they recognise your value and give you an initial interview. This necessitates that you package and sell yourself right from the very beginning. This begins with you resume, your cover letter. But those two things are not the end. Interview strategies and follow up in between recruitment milestones is something you can leverage to stand out and keep you at the top of mind for your hiring stakeholders. There are more tools available at your fingertips today to help you achieve this, now more than ever.

Typically the main recruitment milestones are as follows:

Preparing resume and applying to the position
Initial HR call
First Interview
Second Interview
Third Interview
Offer/Rejection

Note: In between each milestone, there could be online or in person, behavioural or competency-based tests the organisation requires you to complete here. Each organisation is different. Some may require you to have one or two rounds of interviews only. Others may require more. This is just a rough guide only.

So what should you do if you are at the first milestone and preparing to apply for a position?

Firstly, to give you peace of mind that your resume and cover letter is in line with industry standards, google: Harvard masters resume template .
Follow the link and download Harvard University’s resume template and cover letter template. Pay attention to their conventions, formatting, and layout. If you stick to this, you will be in good stead.

Once you have a word document that has a skeleton structure based on the Harvard style, go through, and input your education, relevant work experience and relevant leadership experience. Normally have a maximum of five dot points under each experience.

Now that you have your basic resume filled out, you can now take into account the position description and position requirements of the job you are applying for. You should study the position description very carefully. You should also research the organisation. Go to their website. Find out what their values and mission are. Download their annual report or companies house report and look for what their strategy is for the future. What problems or issues have they experienced in the last few years? Look for relevant manager names. Look up these individuals on linkedin. Also, the company’s linked in profile. What have they been posting or commenting on recently?

This gives you a picture of the context that the organisation is operating in and will help you better answer any of their interview questions.

Once you have your education and experiences filled out. Look at the adjectives, verbs – essentially the explaining words that were used in the position description. Try to incorporate these into the descriptions of your experiences.

Don’t be hesitant to include volunteer experiences. As every volunteer experience has transferable skills that help you in the workplace. Same can be said for paid work experiences that may be part-time or in different industries. You should encourage yourself and use these transferable skills to make your candidacy unique in the eyes of the hiring organisation. No one else has your story or your experiences. Make sure you leverage this to help you stand out against other candidates.

You also need to make sure that your experiences are a fit for the role your are applying for.
But assuming they do, your next hurdle is to make yourself stand out and unique. How can you differentiate yourself from the talent pool? You do this through your transferrable skills and life experiences. So don’t overly discount yourself or your experiences just because they were volunteer or in different industries. Instead, frame and present it in a way that is a strength to your story and that helps you stand out.

Once you submit these documents and apply, your next obstacle is how do you get their attention?
Well, hopefully as you were going through the annual reports, companies house documents, website, linkedin and other social media research. In your journey through this, hopefully you took notice of their social media accounts, any emails or phone numbers. Another hack is to search in LinkedIn, verbatim, the position title followed by the company name. Then look at the people that come up in that result. This gives you a list of people at the company that are already in your position. One strategy could be to reach out to these people and ask about their experience?

Also in the linkedin sometimes in the position description will include the HR person that posted the description at the top of the linkedin ad, or it will be within the position description down the bottom, in contact information.

Don’t be afraid to follow these people, DM them or email them initially. Don’t ask them explicitly for the job straight away in the email.

That’s not how you would normally start a acquaintance or friendship in real life, when you first meet someone.

What you would want to reach out with is:
“Thanks for the opportunity to apply for the <position title>, <their first name>.
Looking forward to exploring this opportunity further with you and the team.”

What you have done now, is created familiarity with the organisation. So when your name comes up as they go through applications, they will remember you.

To be the most well known candidate is not a bad thing.

In an upcoming blog we will show you how you can use video follow up to help you stand out from the competition as well.

#11 Why you’re not ready for an online presence

josh@wiseintelligence.com.au (Josh Campbell) — Fri, 14 Oct 2022 12:45:01 GMT

Every business needs an online presence. But not every business is ready for one.

Experience dictates that a few things are necessary to know about your business before you can go ahead and partner with someone to implement a website.

Below are a few things to check to see whether you’re ready to implement an online presence:

Age of the business: Are you newly formed, less year 1.

Or in a growth stage (over 1 year of operation)? Businesses will have different needs depending on their maturity.
A business name: This one goes without saying.

But I’ve experienced many clients who have approached us for a website after only registering their company recently under a temporary name, with plans to change it in the future. Without knowing your business name, you won’t be able to verify whether the domain name you want is available. So this is very important.
Business Plan/Revenue Model: Again, this one is also pretty obvious.

However, many customers have called wanting consultation on their online needs but didn’t know what their product was, what their service differentiator was, their total addressable market, or what their ideal customer looked like. Without knowing this, you won’t be able to create an online presence that generates cashflow for your business.
Marketing Plan: Brand, Values, Origin Story, Your Why, Customers, and Competition.

A Marketing plan is essential to have for your business. You might immediately think of a thick document that would then sit on the shelf and never see the light of day again. Some marketing plans might be like that. But I’ve found that if you can answer a few questions, then you have a marketing plan. And this will help you stand out from your competition online. It should be simple. Memorable. With a few basic headlines.

They are as follows:
What do you do as a business (benefits of your service/product offering)?
Why do you exist(mission/vision)?
What was your business birthed out of (origin story)?
What are your values (Brand)?
Who are your customers?
Who are your competitors?
Why would a prospect choose you over a competitor?

Every business owner should know the answers to these. They don’t have to be written down (initially.
But as your headcount grows, you will need to document this so your team can understand this and follow you).
If you can articulate answers to these questions, you will be able to build an online presence that resonates with prospects.
This ultimately means you will increase your chances of generating sales.

Budget: Have a ballpark range in mind of how much you’re willing to invest into your online presence.

And make sure its realistic. I can’t recall the last time an outstandingly valuable product cost me nothing. You also can’t invest nothing. If you have a family member or friend who says they can do it for you, think about the level of support they will be able to give you not just now, but in the future. More than likely if they have a job, they will have limited time to support you.
Costs to be aware of are: Web hosting fee (and whether or not it increases after one year), web design and development (and make sure it includes sending your site live), domain registration and domain renewal, Email Hosting, and possible graphic design fee as well if you need a logo.

The level of features you require will affect the web design and development fee. And this is normally dictated by the age of your business. If you’re just starting out, you may not need a full-on ecommerce store. But as you ramp up over the next 6 months, you might.

Here is a rough rule of thumb for our value offerings:

For new businesses (less than one year old):

+ Monthly Hosting:
Includes: unlimited bandwidth, unlimited space, 30 minutes of updates per month – non accruing, dedicated local account manager, DNS management, SSL Certification, business email hosting with 10 aliases.

+ Domain Name Registration + Renewal: yearly, or every three years or more.

+ Web design and development:
Includes: home page, contact page, product/service page.
Social Media integration.
Possible additional features: members area, blog, ecommerce store, calendar, sign up
For established businesses (over one year old):

+ Monthly Hosting:
Includes: unlimited bandwidth, unlimited space, free 30 minutes of updates per month – non accruing, dedicated local account manager, DNS management, SSL Certification, business email hosting with 10 aliases.

+ Domain Name Registration + Renewal: yearly, or every three years or more

+ Web design and development:
Includes: home page, about page, contact page, product/service page, team page, Testimonial’s page.
Social Media integration.
Possible additional features: members area, blog, ecommerce store, calendar, sign up, social media marketing, online marketing, email marketing.

As you can see there is a lot to consider when it comes to your online strategy.

But taking into account these five areas: business maturity, business name, business plan & revenue model, marketing plan and budget; will set you up for success and make you online implementation smooth.

Why not continue the conversation with us here?

#10 Prospecting in the UK

josh@wiseintelligence.com.au (Josh Campbell) — Thu, 13 Oct 2022 09:00:02 GMT

If you’re running a business in the UK, Companies House is something you should be including in your outbound lead strategy.

Companies House is the official government organisation responsible for managing Company registrations in the UK.

Every country has an administration like this, but they all vary in the level of data access is available to the public.

In some nations, you will only have access to limited details upfront. Forcing you to buy the rest if you want more in depth details on a company.

The level of Companies House data that is available to the public is quite significant.

An effective outbound lead generation strategy using Companies House data can give you the edge over your competition in reaching your prospect.

At the basic level you can search by company name, director name, post code or industry.

When you click on a company you have access to the company’s details, directors and persons with significant control AND the companies reports.

By simply looking up a company’s most recent report you will see multiple nuggets of information that can help you understand your customers needs, their industry, the issues they are facing, their strategy, what their goals are for the future, their cashflow, number of employees and their wider corporate family tree.

Before speaking with your prospect, you can take advantage of this information. If you then couple it with information available through their website and LinkedIn, you can have a more meaningful conversation with your prospect and ask better questions. You may also be able to partially qualify your prospect just by this information alone.

Even more value is available through Companies House advanced search feature.
You can search by postcode, incorporation date, activity status and industry.

This information is almost real time accurate as well.

Not incorporating Companies House research into your prospecting strategy means you lose an edge over your competition.

Wise Intelligence provides online solutions for your business.

Why not contact us today to see how we can help you grow online?

#9 Bad Web Design Experiences

josh@wiseintelligence.com.au (Josh Campbell) — Wed, 12 Oct 2022 07:15:18 GMT

Learning from the experiences of others, we find out what to look out for.

Recently one of my customers informed me of their unfortunate experience with their previous web design agency. I will detail it further below.

But firstly it helped me realise how some web designers take advantage of unsuspecting customers.

Things to look out for:

Service provider is not local (they’re in another country).

They state the only way for your site to go live is through them.
They offer no SSL certification.
No previous customer success stories or case studies are available.
They do not give you access to site login.
Contract terms to look out for:

- Hosting fees increase after year 1

- Your demo site is held to ransom and will not be sent live unless you purchase further services or products from them.

- Your domain name is not registered to you, but to the web designer.
- Web design and development fee does not include sending your site live.

- They don’t give you access to site source code files.

These are just a list of things to consider and watch for, when engaging with an agency.

When customers partner with us, they have peace of mind. And our process and communication are open and transparent from day one.

Are you having issues with your current provider, why not reach out to us?

#8 Express Web Design

josh@wiseintelligence.com.au (Josh Campbell) — Tue, 11 Oct 2022 04:00:00 GMT

Customers want salespeople to get out of their way.

The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

#7 Essential Apps for New Businesses

josh@wiseintelligence.com.au (Josh Campbell) — Mon, 10 Oct 2022 15:00:03 GMT

Starting a new business today is as easy and simple as ever, administratively speaking.

Below is a list of essential apps and concepts that are required to ensure your business can survive and thrive:

Business Name : make sure it is relevant and sends the right message about your values and brand.
Business Plan/Model: This may also seem obvious, but I have conversed with many prospects that have registered a business name but are still unsure about their plan and model for generating sales.
Scheduling- Calendly App: whether you offer a service or products to your consumers, this app Calendly allows you to easily organise meetings with them.

If you hold virtual sales calls, you can include your zoom/teams meeting link in the Calendly confirmation messages to your customers.

On the other hand, if you hold in person meetings, you can simply use Calendly alone to schedule a meeting and have the invite sent you their inbox.

Calendly also offers a free plan, which is perfect for the beginning of your journey.
Video - Loom App: for creating videos of follow up/how to’s/walk throughs/presentations.

Video messages is a powerful differentiator to set yourself apart from your competitors when taking your prospect through your sales journey.

Looms free plan gives you a maximum of 25 videos to use at a time.

For new clients, you can use video messages at any stage of your prospecting, from cold message reach out, to follow ups.

For developing existing customers, you could use video messaging to record an executive summary of your customer report, a head of your monthly meeting with them.

You are also able to track when your videos are watched and by whom. Which gives you a great insight into the level of engagement with them.
Zoom App: needs no introduction. It’s awesome.

Online presence aka Website: (why not partner with us?)
it assumed in this day and age that if you have a business, you should have an online presence also. It gives you control of your branding, online revenue generation and allows you to showcase your business globally. It also adds an additional layer of credibility. Adding success stories/testimonials and case studies, can also help your customers along their buying journey with you.

Buyer’s expectations are changing, such that buyers have made 75% of their purchase decision before engaging with a salesperson. A website does the heavy lifting with this.
If your website has enough information about your business, a buyer can self-qualify themselves through researching your website. This means when they come to a discussion with your sales team, they are better informed to make a purchase decision.

A website is not a substitute for a social media presence. Neither is social media a substitute for a website. A website gives you control of your values, branding and allows you to maximise your sales journey. Social media presence should be used in conjunction with your website. Social content can be used to feed in traffic to your online presence. You can also use social media as an extension of customer testimonials and success stories. Finally, you can use social media to establish your subject matter expertise in your industry by posting relevant and useful subject matter knowledge.
Ecommerce store: (if selling products)

If you sell products, regardless of B2B or B2C, you should offer an online purchase option for your website.

B2B buyers now expect there buying journey to mimic that of amazon. They want to buy from their suppliers in the same way they order their groceries online or their personal products from amazon.

Why not contact us to see how you can get your products sold online?
Social Media presence:

Social Media Platforms have different nuances. Knowing these can help you in choosing which ones to leverage the most.

LinkedIn : B2B Sales, Professionals
Facebook : B2C, building communities (Facebook Groups)
Instagram : Customer stories, B2C, positive experiences
Whatsapp : customer service messages
TikTok : B2C, younger demographic
Youtube : advertising videos, long form videos, B2B and B2C, brand awareness
Rumble : (youtube alternative)
SnapChat : experiences, brand awareness
Discord : building communities, groups
Reddit : building communities, brand awareness, advice

Is there a platform I missed? Let me know in the comments.
Accounting software: there are plenty of accounting options for new businesses.

The first is contracting a professional accountant.

The other options are software such as quickbooks, sage, SAP and xero are just a few that can assist with the heavy lifting of account reconciliation, tax lodgements and generating invoices.

Prospecting tools: for those who are in the United Kingdom, one of the best prospecting resources is Companies House and google maps.

Companies House (for those in the UK) allows users to search companies by postcode and by date of incorporation. You can also drill down into single companies, view their reports, directors, and persons with significant control. You can also search by directors and view all the companies they are involved in. This a powerful tool.

Also, there are other software apps that offer subscriptions for further contact details: LinkedIn Sales Navigator, ZoomInfo, SimilarWeb, Lusha, Crunchbase and D&B Hoovers to name a few.

Also never forget the Phone. Cold Calling is not dead and still very effective for outbound sales generation.
E-Contract/Agreement generation : businesses are essentially a group of contracts and agreements between the business and their customers and suppliers. These agreements can be executed electronically using software such as DocuSign, Onespan, and PandaDoc. You will need to check your country and state to gauge if they are legally enforceable. But they are a powerful tool to reduce friction for your buyers along their purchasing journey.

Why not get in touch with us to discuss your business’s needs?

#6 Lead Sourcing Tactics for Small and Medium Businesses in the UK

josh@wiseintelligence.com.au (Josh Campbell) — Fri, 07 Oct 2022 04:30:00 GMT

Over 73% of small and medium businesses recognise lead generation and sourcing prospects as one of their top challenges to enabling growth.

While there are a host of sales enablement solutions that exist, new businesses may not be ready to maximise the benefit of these solutions.

A few quick growth hacks to source leads in the UK are from a few sources:

Companies House Data
This is the official UK Government Companies House website where you can search all registered companies in the UK. In the advanced search function you can also specify searches by address, incorporation date and active or dissolved status.

Trade Info Data (Importer/Exporter Database)
This is another UK Government database which lists active importers and exporters.
You can search this database by postcode or by Harmonised Industry Code.

Dun & Bradstreet company profile
Simply type in your prospect company name with dun & bradstreet at the end.
More often than not, a search result will appear from the dun and bradstreet website.
When you view this company’s profile, it will give you information on the company’s profile such as key decision makers, annual revenue, and number of employees.

LinkedIn company profile search
Linked In is especially useful for sourcing exact company website and contact details, as well as key decision makers. You can also view what their most recent company posts have been – indicating whats important to them at the moment, which helps to add context when cold calling with them.

Optimised online presence and Google My Business Profile
This is an inbound lead generation tactic. Ensure your business’ online presence is updated, optimised for search engines, and is linked to your business’ Google My Business profile. This will ensure that prospects searching for your services will be able to find you on their search results page.

If your online business strategy needs attention, why not reach out to our local experts here?

#5 How to find your online competitors and win market share

josh@wiseintelligence.com.au (Josh Campbell) — Thu, 06 Oct 2022 10:13:49 GMT

If you could know what your competitors are doing online and find out their online strategy, would that help you in your go-to-market strategy?

If you have a business with no online presence, but your competitors are winning market share with an online presence, would you want to have a peak under the hood at their activities?

Thankfully, this is now possible through a solution called SimilarWeb .

Here you can simply type in your competitors web address and view they web traffic data and seo statistic data.

Or, if you are trying to discover who you competitors are, you can enter your web address, and SimilarWeb will give you look-a-like websites that are close to yours.

The most useful feature I have found are:

Geolocation breakdown of web traffic by percentage.
For example, knowing that 30% of your web traffic is coming from EU countries might mean you pursue more favourable shipping options for your international customers.
Competitor Keywords SEO overview:
You can view which keywords your competitors are using to rank on search engine result pages. This can help you improve your online ads strategy.

Why not get in touch with us here to go over your online business strategy?
We will help you achieve your goals to grow your business.

Some ideas to achieve stable cashflow for your business

josh@wiseintelligence.com.au (Josh Campbell) — Wed, 20 Jul 2022 15:09:36 GMT

Two ways to secure revenue every month.

Considering the times we are in, its prudent to stop and take pause on the processes we are applying to our businesses.

To succeed in the midst of economic uncertainty and supply chain disruptions, making slight improvements to our business models can make all the difference.

One area to consider improvements is in finance and revenue.

Some ideas to consider are:

Would a subscription-based pricing model suit your business?
Specifically, giving your customers the choice to pay for their monthly services upfront.

This could be a simple recurring direct debit authorisation.

There are multiple providers of direct debit services at the minute for small to medium businesses that are cost effective.
A few are: GoCardless, Stripe and Paypal. Of course this depends on your business needs.
However, by adding a monthly recurring subscription model, you will increase client retention and secure stable monthly cashflow.
All the while reducing friction for your customers when they interact with your business.
Adding an online purchasing experience for your customers.
In this day and age, your B2B customers want to purchase your products and services in the same way as your B2C customers.

B2C customers purchase products via online marketplaces like amazon, etsy, ebay and other ecommerce sites.

As this has grown and become mainstream, this expectation has crept over into B2B relationships.

B2B customers want to purchase services from their suppliers easily online with their vendors.

These ideas apply to all industries, no matter how traditional your business may seem.

An online purchasing option and a recurring subscription-based purchasing model can help you drive revenue growth, in spite of these current economic circumstances.

Why not book a session with us to explore how these ideas could help you achieve your business goals?

Flexible, Reliable, Local Customer Service? Yes!

josh@wiseintelligence.com.au (Josh Campbell) — Mon, 18 Jul 2022 11:42:50 GMT

Multi-channel customer service allows you to reach us when and how you like.

When new customers onboard with us, one of the first pieces of feedback we always get is on how accessible and flexible we are when it comes to supporting them.

To often customers get burnt by web design agencies that deliver a mediocre service up front and then ghost them. This is at least until the customer decides to jump ship.

Another experience is one where the customers go with a big-name web design provider.

However when it comes to improvements, add ons, or day-to-day updates, their requests for support get lost in the bog of endless customer service ticket requests.

Navigating large enterprise organisations is always difficult when you don’t have an account manager or a direct contact on the inside.

After listening to our customers about their past negative experiences we have taken these lessons on board and used them to develop an enterprise level customer service and support experience without the headaches.

Want a personally assigned Account Manager to assist with your web support needs? Yep.
Want to be in the driver’s seat and make your own web updates on demand? Yep.
Want direct, personal, and local customer service support, while avoiding delays and frustrating bureaucracy of raising an IT support ticket? Yep.

These are just some of the benefits of partnering with Wise Intelligence LTD.

For us it starts from the very beginning when you first engage us.

You are in the cockpit when it comes to Scheduling a Free Strategy Session.

You select the time, through the online calendar, that you want to talk to us.

We are flexible and available to your needs.

Best of all we are local experts, in London. You wont be dealing with international call centres and all the frustrations that come with that.

If you are looking to add an online presence to your business strategy, why not schedule a session with us and experience the Wise Intelligence LTD difference?

Is B2B Ecommerce Your Next Big Opportunity?

josh@wiseintelligence.com.au (Josh Campbell) — Thu, 30 Jun 2022 10:29:51 GMT

B2B Ecommerce is Already With Us. Heres Why its Important.

Only 12% of all Business to Business purchases in 2020 were conducted online. But change is coming fast. By 2025, it is predicted 80% of all B2B sales transactions between buyers and suppliers will occur digitally.

Why?

73% of all professional B2B purchasing decisions are made by millenials already. The pace of digitalisation and purchasing behaviour of millenial B2B professional decision makers was accelerated by the pandemic.

They expect their B2B online experience to mirror their B2C online experience.

So What?

How would an additional sales channel contributing 30% of additional revenue impact your business? This is the opportunity of B2B E-commerce. By adding an online purchasing experience for your B2B customers, you could increase revenue by 30% .

Are you ready to seize this opportunity?

Schedule a free strategy session with us to discover how an online purchase experience can help grow your business.

#1 Why You Need an SSL Certificate For Your Website

josh@wiseintelligence.com.au (Josh Campbell) — Tue, 28 Jun 2022 15:13:10 GMT

If your website has no SSL Certificate, you’re losing business.

Recently I’ve come across a lot of businesses that have no SSL Certificate on their website.

SSL stands for Secure Socket Layer.

Its a layer of encryption that protects your website from those seeking to exploit it and do harm.

As a general rule all websites should have SSL Certification in 2022.

Do not pass any of your data through website that has no https:// in the URL. Its network is not secure.

If you’re website has no SSL, you’re losing business.

Here’s why SSL is important:

- An SSL certificate (https://) gives your customers confidence and peace of mind.

- Data processed through your website is protected, secure, and encrypted.

- Adds credibility and security to your online business presence.

- Improves your search engine ranking (a key SEO advantage).

How to ensure your website has an SSL Certificate:

- Request your web designer to implement a SSL for you.

- Book a strategy session with u s , SSL certificates are included for free in all our offerings.

Make the most of the season by following these simple guidelines

ian@digitalwise.com.au (Ian Campbell) — Fri, 11 Feb 2022 17:42:51 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

ian@digitalwise.com.au (Ian Campbell) — Fri, 11 Feb 2022 17:42:51 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Tips for writing great posts that increase your site traffic

ian@digitalwise.com.au (Ian Campbell) — Fri, 11 Feb 2022 17:42:51 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.